One founder.One operator.

Elijah spent his career inside franchised retail, most recently as Director of Marketing and New Inventory Operations at Lighthouse Buick GMC, where he built the dealership’s marketing operations, inventory strategy, and analytics infrastructure from the ground up.

His work covered the parts of the business most dealerships outsource and never see clearly: attribution architecture, GA4 and CRM integration, offline conversion pipelines, vendor contract management, custom reporting platforms built on owned infrastructure, and the internal workflow systems that connect them.

He writes and speaks regularly on attribution, marketing operations, vendor accountability, and the operating discipline of modern dealership marketing. At Clarus, he leads every engagement.