Marketing Performance and Attribution.
Conversion architecture rebuilt so the ROAS number survives scrutiny.
Clarity isthe strategy.
Independent counsel for franchised dealers running on contaminated data, conflicted advice, and marketing operations nobody owns.
The industry does not have a data problem.
It has a clarity problem.
Dealers are drowning in dashboards, vendor reports, and agency decks, and most of them disagree with each other. Attribution is contaminated. Marketing operations are stitched together across tools nobody fully understands. Vendor incentives are misaligned.
Clarus Auto exists to cut through it. The dealer is the only party we answer to.
The person you talk to is the person doing the work.
Clarus Auto is one operator, not a roster. Elijah Surratt spent his career inside franchised retail building the marketing operations, inventory strategy, and analytics infrastructure that most dealerships outsource and never see clearly.
More about ElijahDealer-side, structurally.
No vendor referral fees. No agency kickbacks. No reseller relationships. The only revenue we take is the fee the dealer pays.
Operator-built.
Pressure-tested inside the store: running marketing operations, building analytics infrastructure, managing vendor stacks, sitting through the Monday meetings where the numbers have to mean something.
Built to compound.
The goal is a dealership that is sharper after the engagement ends, not more dependent on it. Documentation, owned systems, internal capability.
Bring a problem worth solving.
We take a small number of engagements at a time. If you are a dealer or dealer group looking for honest counsel, start a conversation.